Development News for Palos Verdes Estates, California

District Explores Enhanced Marketing Strategies with The Donovan Group

The board discussed the district's marketing and communication strategies with Liam Goldrich from The Donovan Group, exploring opportunities for rebranding, student-led storytelling, paid digital advertising, and search engine optimization. The discussion highlighted the need to differentiate PVPUSD and attract/retain students and staff. Malia Holloway, a student board member, emphasized the value of student-led storytelling and potential internship opportunities. Board members discussed various marketing approaches, including targeting specific demographics, leveraging social media, and optimizing the district website. The potential engagement of enrollment management firms and the cost of marketing campaigns were also considered. Metrics for evaluating marketing efforts, such as social media engagement, email open rates, and website traffic, were discussed.