Development News for Cloquet, Minnesota

EDA Outlines Marketing Strategy Rollout to Boost Downtown Activity and Community Engagement

The EDA presented a rollout plan for the "Start Here, Stay Here, Grow Here" marketing strategy, aimed at activating downtown activity and promoting the city. The plan includes releasing a press release on June 10th, sharing the strategy with partners, utilizing social media and media contacts, creating a landing page on the EDA website, and developing various marketing materials such as videos, social media captions, and imagery. The strategy also involves asking commissioners and community partners to share the initiative within their networks. Feedback included suggestions for in-person ambassador visits, utilizing existing business marketing materials, and developing a consistent branding approach with posters and QR codes. The plan emphasizes a phased rollout, potentially focusing on specific themes like workforce development per quarter to manage workload and maximize impact.