Executive Summary
Tonawanda is actively signaling an "open for business" posture under the current administration, prioritizing the conversion of unused city-owned land into tax-generating industrial and commercial assets. While the development pipeline is modest, officials are showing a high tolerance for granting extensive zoning variances for "flex" industrial and outdoor storage projects to overcome antiquated code restrictions. Near-term risks include a structural budget deficit and a comprehensive zoning code update that may redefine industrial standards.
Development Pipeline
Industrial Projects
| Project | Applicant | Key Stakeholders | Size | Current Stage | Key Issues |
|---|---|---|---|---|---|
| Kenmore Ave Storage Yard | Uniland Development | Sunbelt Rentals | 13,625 SF | Approved | Outdoor storage ratio (52% vs 30% limit); Lot mergers |
| Military Road Flex Building | Speed Global Services | Joey Caso | 11,002 SF | Approved | 12+ zoning deficiencies; Metal cladding; Setback relief |
| Spalding Commerce Park Redevelopment | Custom Millwork Supply Inc. | Mayor John White | 1.4 Acres | Approved (Sale) | Brownfield redevelopment; Purchase price of $42,000 |
| Athletic/Wellness Facility | Unidentified (Michael) | City Council | 30,000 SF | Discussion | Usable vs. unusable acreage; Rugby arena and wellness hub |
| Spalding Property Marketing | Pyramid Brokerage | Mayor White | N/A | Active | Maintenance of marketing signage and contract status |
Entitlement Risk
Approval Patterns
- High Variance Tolerance: The Zoning Board demonstrates a willingness to approve industrial projects with significant deficiencies if they modernize existing lots. For instance, a flex building was approved despite 12 distinct zoning violations, including transparency, loading space location, and metal cladding prohibitions .
- Economic Necessity: Approvals are often linked to the "style of buildings" required by the modern economy, with board members noting that current regulations for flex industrial space are often "impractical" .
Denial Patterns
- Procedural Failures: Most friction in the pipeline arises from administrative errors rather than policy rejections. Property sales have been deferred or "reset" because the city failed to meet the legal requirement of publishing notices for three consecutive weeks .
Zoning Risk
- Zoning Code Overhaul: The city is in the middle of a comprehensive zoning code update funded by a state grant. This effort aims to translate antiquated planning documents into modern code, specifically targeting the transition of non-conforming downtown and industrial uses .
- Outdoor Storage Limits: Existing code strictly limits outdoor storage to 30% of gross floor area, a threshold that currently requires an area variance for many logistics and rental tenants .
Political Risk
- "Open for Business" Mandate: The Mayor's 2026 State of the City address emphasized a pivot toward development to address a $2 million structural budget deficit .
- Administrative Capacity: The appointment of a full-time City Attorney is specifically intended to reduce "red tape" and handle contract negotiations in-house to accelerate project timelines .
Community Risk
- Tax Sensitivity: Residents have expressed intense skepticism toward "growth" claims during public hearings on the tax cap, often citing rising assessments as a burden that development has not yet offset .
- Environmental Justice: While not yet a project stopper, some residents have begun questioning the "militarization" of local equipment and the health impacts of industrial-adjacent activities .
Procedural Risk
- Lead Agency Status: The City Council typically asserts itself as the lead agency for SEQR determinations on capital improvements and building replacements, which can streamline environmental reviews for projects on city-owned land .
Key Stakeholders
Council Voting Patterns
- Consistent Supporters: Council Member Fischer frequently sponsors and supports industrial variances and property sales, emphasizing the conversion of "unmaintained properties" into revenue .
- Fiscal Skeptics: Council Member Roundstrom often questions the long-term sustainability of budget appropriations and reliance on one-time revenues, though he generally supports growth-oriented development .
Key Officials & Positions
- Mayor William Strasburg: Leading the "open for business" initiative; focuses on meeting with developers and business owners to populate the "revenue column" .
- Mark Salterelli (City Attorney): Appointed as the first full-time attorney in recent history to provide immediate legal counsel for development and contract negotiations .
- Jason Lomonaco (City Engineer): Central to all industrial infrastructure, including milling, drainage, and utility coordination for new developments .
Active Developers & Consultants
- Uniland Development: Active in the Kenmore Avenue corridor; successful in navigating complex area variances for industrial tenants .
- CPL (Clark Patterson Lee): The primary engineering and planning consultant used by the city for both project design and the ongoing zoning code update .
Analysis & Strategic Insights
Industrial Pipeline Momentum vs. Entitlement Friction
The momentum for industrial development is currently high due to political necessity. With a $2 million structural deficit, the administration is highly motivated to sell city land and approve projects that increase the tax base. Entitlement friction is primarily "technical" (antiquated code) rather than "ideological" (anti-growth).
Probability of Approval
- Warehouse/Logistics: High. The Zoning Board of Appeals (ZBA) has explicitly acknowledged that "flex" units are what the local economy requires .
- Manufacturing: High, especially if involving brownfield redevelopment in commerce parks like Spalding .
Strategic Recommendations
- Variance Strategy: Developers should lead with the "flex industrial" model. The ZBA is already conditioned to accept metal cladding and setback deficiencies for these projects .
- Site Positioning: Focus on the Military Road and Kenmore Avenue corridors where the city is already accustomed to approving industrial expansions .
- Stakeholder Engagement: Engage the City Engineer early on drainage. Recent mill and overlay projects on Niagara Street were specifically driven by new commercial development needs .
Near-Term Watch Items
- Zoning Code Update: The transition of the comprehensive plan into solid zoning changes is expected to be completed in 2026. This will likely formalize the "flex" standards currently handled via variance .
- Legal Notice Compliance: For any project involving the purchase of city-owned land, ensure the City Clerk adheres to the 3-week consecutive publication rule to avoid 30-60 day delays .